Sponsor the Bernabeu will cost 25 million

Twenty million is the amount you expect to enter the Real Madrid sponsorship Bernabeu name. In the club believe that would be a great economic agreement, especially considering other references in European football.

In the large existing report in the offices of the White entity comprises the Allianz insurance company paid about 21 million per year for Bayern Munich stadium naming the German side.

In addition, Real Madrid have also clear what the money would be allocated entered. Those 25 million will be key to address the 400 million that has been budgeted in the future redevelopment Bernabeu Stadium Madrid.Works are expected to commence once this season ends.

There are three major companies that choose to be able to name the Madrid stadium. Along with the U.S. multinational Microsoft are pushing two other major German companies like Audi and Fly Emirates, current shirt sponsor. Especially the latter, since it considered crucial in the process of implementation at Real Madrid.

Expansion in China
Meanwhile, Real Madrid also working on establishing its brand in the Asian market. And the big target is China, which until now has failed to position itself as would the white set. This is an ambitious project that would pass through collaborative arrangements with large Chinese companies for different forms of secondary sponsorship in the club and open an official store product of Real Madrid in Beijing. Precisely, Florentino Perez spent last week in the Chinese capital with Real Madrid schools.